Ad specifications

Logo

• PNG, JPG, SVG.
• At most 200×100 pixels.
• At most 100 KB.
• One image. It sits inside the placement. It is not a background.

Copy

• Headline up to 40 characters.
• Body up to 120 characters.
• One link. A single http or https website address.
• Alt text for the logo, up to 100 characters.

Approval and run dates

After you pay, email alfred@watchwombat.com with your business name, ad text, website link, logo, alt text, and preferred dates. We approve the placement before it runs. If the copy or the file misses these limits, we ask for a change instead of publishing it.

Preferred dates are the days the placement should run. Every paid placement stops after its end date, an ISO date on the America/Denver calendar. That includes the sponsor box, a house or sponsor card, the exclusive sponsor, and a newsletter slot. A placement is not left up until someone removes it by hand. A monthly site sponsorship stays a small block. It is hidden before its start date and after its end date.

How many units

• Limited to 3 monthly sponsors, or one exclusive sponsor.
• One sponsor per newsletter issue.
• Short pages show 1 or 2 sponsor units. No page shows more than 4.
• A sponsor unit is at most 25% of the screen height. Two sponsor units are not on the same screen.
• Every sponsor unit is labeled Sponsored. Amazon product boxes do not show a price.
• Affiliate placements keep the commission disclosure next to the link.

Not allowed

• Takeovers
• Full-width banners
• Background images
• Multiple images
• Auto-play audio or video